DISQUS

blr bytes · 1 year ago

"you can truly appreciate having enough, only when you have known how it feels to not have enough"

How I agree. And how true it is. You should highlight and bold this.

Gaurav Mishra · 1 year ago

@Blr Bytes: Thanks. Do look out for a really long post on the topic. :-)

Blue · 1 year ago

Thanks, Gaurav.

(Sorry it took me so long to respond!)

I do remember the first email I sent you. ^__^

Hugs back atcha.

melodylaila · 1 year ago

G, this is so sweet. You are an incredible person!

God bless both you & blue.

Sanjay Anandaram · 1 year ago

Hi Gaurav, your blog was pointed out to me by a friend and so here I am. First off, am also an IIMB alum (91 vintage), so hi! The issue of marketing and consumption is something I've been interested in for long and I've some fairly well developed views on them. What we consume actually defines who we are as a people. And this consumption in turn is a function of several influences including our upbringing, our sense of self, our insecurities, self-esteem and the like. The role of media and how it affects our sense of self & self-esteem (and therefore consumption) has also been the topic of several serious works. Pop terms like shopping/retail therapy point towards an underlying malaise.

If you really want the experiment to result in serious insight, I'd suggest you also consume the writings of Erich Fromm (Escape from Freedom, Man for Himself, Art of Loving) , Vance Packard (The Hidden Persuaders) and Oliver James (Affluenza). Consumption in today's modern world can be well analysed through the prisms of these prior analyses.

On another note, I think you write well in an engaging way.

Best wishes
Sanjay

Gaurav Mishra · 1 year ago

@Blue/ Melody: Thanks :-)

@Sanjay: Thanks for your kind words. I can't tell you how much it means to get encouragement from someone with your experience.

Yes, I agree with you; the insights will basically come from overlaying my own experience over the year on the prior research others have done on the topic. In fact, I have taken some time off from work this month to dig deep into such research. Thanks for pointing me to Erich Fromm, Vance Packard and Oliver James; I'll add them to my reading list.

Finally, it's great to meet someone else who has taken time off the grid to think about why we behave (buy) the way we do. After I have done some more research, it will be great to meet up with you and exchange notes. :-)

Amit · 1 year ago

somehow, all this, including Blue's posts, are very touching.

Jeetendra Haryani · 1 year ago

hey Gaurav,
Hi, i dont how i stumpled upon ur blog, i was googling for TAS and i found ur Linkedin profile and then ur blog. I currently pursuing my MBA from Xavier Inst. of Mgmt. and Research, Mumbai. After going thru ur blogs, My right side of my brain has started thinking on ur thoughts... well written will definitely continue to read ur blogs n book